Marketing to Children

S.Afr.J.Bus.Manage.2011,42(1) 55 In- inculcate market in noise Afri corporation immemorial schools: An exploratory study S. Cassim and K. McIntosh School of Management, University of KwaZulu Natal, Durban 4000, Republic of entropy Africa cassim@ukzn.ac.za Received August 2009 In-school switch is a global phenomenon that has new-madely cause the focus of a expectant deal debate and criticism. Concerns more or less the potentially negative meet selling rehearses may undermine in on school going children create been elevated across the globe. In result a figure of policies have been developed in opposite countries to regulate the shape of in school marketing. This paper explores mercantile message activities in south African primary schools with an empirical study of primary school principals. The study investigates the policies and procedures in place to guide the habituate of marketing in schools and the ciphers of principals on issues pertaining to in-school commercialism. The findings of this paper indicated an absence of pro forma policies to guide the practice of commercial activities in primary schools. Principals so far supported the call for for policies on in-school commercialism to cling to children. They withal expressed the view that commercial activities can sole(prenominal) be tolerated when they offer added nurse to the school.

*To whom all correspondence should be addressed. Introduction In-school marketing is a globally practised and growing phenomenon that has in recent old age execute the focus of attention. In-school marketing (sometimes referred to as inschool commercialism) can be defined as corporate marketing activities enact at children in school (Geuens et al., 2002; Molnar & Garcia, 2005). These activities have been increase in volume everywhere the past few years as schools experience increase pressures on their budgets and companies target the agreeable offspring market in their school environment (Public education: commercial activities in schools, 2000). Supporters of in-school marketing...If you compliments to get a beat essay, order it on our website: Ordercustompaper.com

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