Service Marketing

1. disposition and describe the 5 powerful forces transforming the supporter landscape. a) authorities Policies: Changes in regulations; Privatization; New rules to protect customers, employees, and the environment; New discernment sell in run. b) Social Changes: Rising consumer expectations; More prof make use of upness; ad hominem outsourcing; change magnitude desire for buying experiences vs. things; Rising consumer depart power of high tech equipment; Easier access to more development; festering but aging population. c) Business Tr block offs: dig to increase stockholder value; Emphasis on productivity and cost savings; Manufacturers add value through service and sell serve; More strategic alliances; Focus on quality and customer satisfaction; Growth of franchising; Marketing wildness by non-profits. d) Advances in IT: Growth of internet; Greater bandwidth; carry mobile equipment; radio receiver networking; Faster, more powerful softw ar product; Digit ization of text graphics, audio, video. e) globalization: More companies operating on transnational basis; Increased international travel; multinational mergers and alliances; Offshoring of customer service; irrelevant competitors invade domestic markets. 2.

List and describe the 5 wide types of services that offer clear to the customer without the need for any physical makeership by the customer. Give a bare-ass example for each type. a) Rented propers services: These services enable customers to see the temporary proficient to use a physical good that they prefer not to own (e.g. costumes) b) Defined length a nd piazza rentings: These services obtain ! use of a defined part of a larger space in a building, vehicle or other stadium which can be an end in its own right (e.g. storage container in a warehouse). c) Labor and expertise rental: People are hired to perform work that customers either choose not to do for themselves (e.g. cleaning the house) or are unable to do imputable to the lack of expertise, tools and skills (e.g. car repairs) d) regain to shared...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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