Beer Industry

CASE STUDY OF GLOBAL FORCES AND THE EUROPEAN BREWING application squad name : Madagascar Team mottos : Keep moving forrard Team constituent: 1. Doan Le Yen Vy 2. Tran Doan Phi Yen 3. flavour Thi Phuong Thao 4. Pham Van Binh A PESTEL ANALYSIS Political The evaluate send on beer has rose in 2009 by 30% in any(prenominal) countries. The increased tax includes VAT, excise tax, cooperate tax, packaging tax, force out tax, etc. higher(prenominal) taxes lead to higher price of beers. Besides, the governments miscellanea the structures of alcoholic beverage tax income. European countries differ in their levels rate of excise, so a change in European policy will affect some countries to a greater extent than others. Moreover, there are enceinte differences in taxation between different kinds of alcoholic beverages. Beer is lots stronger taxed than vino. (Wine has a naught excise rate). That is one of the reasons why wine becomes more universal in Northern Europ e market. economic The economic downturn has the effect on brewing industry. The accelerating fall off in beer sales is a clear sign of a worsening economy, hard put household and weakening spending. two leaders of the beer market, SAB Miller and Heineken hire informed that the role force play has been influent by the widely distributed economic down slew. Sociolcultural The European lifestyles pass water changed.

There are excessively some autonomous do leading to decreased beer consumption in Europe. In numerous countries, people prefer toast wine instead of beer. brand-new generations of young peop le also seem to have switched their prefere! nces in favor of pre-mixed drinks and spirits at the cost of beer. In addition, more and more Europeans have sentience of the influence of alcohol on health and fitness. On the other hand, there are trend toward the premium and specialty products merchandise from overseas. Technological Technology has play important role in brewing industry. Beer distributors are using different form of engineering science to increase productiveness levels and lower costs in forecasting,...If you indispensableness to get a full essay, order it on our website: OrderCustomPaper.com

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