Logitech

Case Study Analysis Case # 2 Logitech: launching A digital Pen Group Members: Cristina Di Paolo, Priya Kalyanakrishnan, Natasha Nyapati, Shady Selim, Katherine DeVrieze participation: Friday, November 2, 2012 Introduction During Q4 of 2002, the research and victimisation team of Logitech, who had been working close with Anoto for months, released the Logitech io, the digital pen that was lot to revolutionize the way individuals and businesses captured, stored, and genetical information. The Logitech io worked with handwriting recognition software, in addition to digital radical technology, in suppose to bring a de immorality that not only wrote as a normal pen did, that electronically recorded written content in order to have it converted to schoolbook when placed in its USB cradle. This harvest-feast was adhesive with Logitechs actual line of computer peripheral reapings, performing as a brand extension as tumefy as a unique addition to Logitechs mercha ndise mix. The launch of this product was accompanied by an incredibly expectant business depth psychology and an exceedingly informed look on proposition. According financial statements in the companys online muddle releases, Logitechs Q4 gross sugar accounted for 43% of the gross gelt earned in the weather 3 quarters of 2002.

though the release of this product went all over favourably, Logitech ultimately hand the io to digital writing business percentage Wireless in 2007. As stated by Rory Dooly, Logitechs senior vice chairwoman of control devices business, in a 2007 press release, the digital writing cat egory is not of import to our strategic pro! duct direction. Logitechs change of kernel was mainly an unblock of unsought product. A Logitech strategic merchandise vice president summarized it eloquently when he stated that [customer require recognition is expressage by their understanding of technology, as quoted in a oddball study focusing on Logitechs io release. Customers were unaware of the ios existence, and therefore could not consider it as the...If you want to compensate a full essay, order it on our website: OrderCustomPaper.com

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