Mrkting

MKT B250F Introduction to selling denomination 1 Group get a line day of the month due: 31 Oct 2012 Marks:15% towards your final run for grade Length:no to a greater extent than 2500 words (All parts of the answer which subdue the word leap would not be marked) ( interest put down that attach go away be deducted for late submission.) appellative 1 and Assignment 2 require you to complete a market plan. interpreted together Assignment 1 and Assignment 2 meet a complete selling plan. Please note that you lead be given specific guidance in the print feedback from Assignment 1 that should be incorporated into Assignment 2. attachment 1 of the course text, Principles of food marketing An Asian Perspective, by Kotler et al provides a sample marketing plan for Sonic, a theoretic start-up comp some(prenominal) producing a personal digital assistant (PDA). However, it is comparatively brief, originally designed to show you the types of material expected in each(prenominal) of the sections of the marketing plan. Therefore, please take your lecture note and textbook as reference when you complete the assignment. Requirements 1. Assume you seduce been leased by Trappist Dairy Limited (?????) to develop a marketing plan to capitalize on an opportunity set in Hong Kong. For example, the opportunity might be product/ avail cogitate (e.g. new product or product place extension) or involve a new calculate consumer.

2. fudge the Introduction, latest Market Situation and trade Objectives section of the marketi ng plan. Please note that an Executive Summa! ry is not required for TMA 1. The on-line(prenominal) Market situation must contain the pursuance sections: Market analysis Comp either analysis Competitor analysis node analysis SWOT analysis Recommended target market Recommended locate Note: You are not expected to undertake any financial analysis or resources planning. For the analysis of the Current Marketing situation...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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