MKT

2.1 economical milieu\n2.1.1 Economic environment interpretation\nThe economy pertains to the income, expenditures and resources that affect the damage of running a vexation or household, such as, gross domestic product, outwear force and unemployment rate (Kerin, 2008, p74).\n\n2.1.2. Economic environment facts and impacts\nNetherlands is a small, besotted trading nation. With the companionable destination facts in Netherlands, the nation GDP is ranked 23rd at get power parity. Households income is at an average of 45,820 Euros (EUR). There argon close 2.5% household got worst income and with 10% highest is around 22.9% in the whole population (Central discussion Agency, 2012). Therefore, instead of targeting all the market, Australia should centralize on those 22.9% high income raft (3.08 million people) to direct their marketing activities as they have stronger purchasing power. Hence, unemployment rate in 2011 is 5.2% compared to 2010, it decreased 0.3% (Central I ntelligence Agency, 2012).\nWith this fact, the people got assembly line in Netherlands more than forwards also the average of the income forget increase. It will have definite spending power and for Australia commerce got chances to create the market in Netherlands that will make the profit. Furthermore, Australia bank line needs to think roughly the high foreign commute for the duty with the 0.7107 Euros (EUR) per US dollar in 2011(Central Intelligence Agency, 2012). When the business promotes the products to Netherlands, needs to think about the price that with the high central to Australia dollar.\n\n2.2 hearty nicety\n2.2.1 societal culture definition\nThe social forces of the environment include the demographic characteristics of the population such as ethnic group, language and its value. Changes in these forces can have a dramatic impact on marketing strategy (Kerin, 2008, p63).\n\n2.2.2 Social culture facts and impacts\nSocial culture is necessary for the busin ess that develops in a foreign country. Australia ha...