WalMart :: essays research papers

Wal-Marts philosophy has ceaselessly been to provide everyday low prices and superior customer service. But this philosophy might have stared potential customers away from Wal-Mart. Many people, including myself, have the misconception that Wal-Mart all sells necessities that the average working class family can afford. An extreme eye untier for me was a recent television commercial by Wal-Mart. I truism that they also sold flat panel televisions, which is considered a highlife stage for any social class. After going to their website to see what other luxury items Wal-Mart sold I was amazed at the number of items I prepare that were not the necessities which I stereotyped them selling. Wal-Mart has to change the publics assessment of the items that they sell and the types of people that it has in mind of serving.Sam Walton was the shrewd man of affairs behind the worlds largest retailer. After working his way through the University of Missouri as a newspaper delivery boy, h e got a job in Des Moines, Iowa as a management trainee for J.C. Penny at a salary of $75 a month. Walton borrowed some money from his father-in-law and opened a variety store after serving as an Army chieftain in World War II. A chain of drugstores followed. He went into bank line with his brother Bud, and by 1960, the Waltons 15 stores were taking in $1.4 million a year. But Walton soon saw a challenging new enemy arise in the discount store. The Walton brothers opened their first Wal-Mart in 1962 in Rogers, Arkansas. Specializing in name brands at low prices, the chain of Wal-Mart stores sprang up across rural America. Wal-Marts sales grew to $26 billion by 1989, compared to $1 billion in 1980. By 1990, Wal-Mart was the largest U.S.