Coca-Cola Marketing Strategy

1)Discuss the attitudes and related beliefs toward coca-cola of intensely punctuate- loyal consumers (perhaps like those who were upset by the new coke in 1985). How superpower their attitudes and beliefs differ from those of less involved, less loyal consumers? What marketing implications would these differences apply? 2)Do you think its possible for consumers to be loyal to more than integrity brand of soft drink? What about more than one brand of cola? Discuss the pros and cons of having several brands in a product mob (as do coca-cola and Pepsi in the cola category).Compare the strategy of line file name extension to that of creating completely distinct brands for these products. What factors should marketers consider in making this important ending? 3)Many marketers made a distinction between customers and consumers. For instance, coca-cola administers cola syrup flat to its customers, the operators of bottling plants. The nursing bottlers sell bottled coke products to retailers, vending machine operators, restaurants, airlines, and so forth. Those organizations, in turn, sell coca-cola products to individual consumers who drink it.Discuss how the salient beliefs about coke products might differ for customers and consumers. How might their attitudes toward coke differ? Who should coca-cola pay more tutelage to its customers or the consumer? Why? 4)Discuss coca-colas various strategies for managing brand equity of its some(prenominal) products. For instance, what are the pros and cons of borrowing versus creating brand equity? Analyze cokes attempt to revive brand equity by reintroducing the contour bottle around the world. 5)What is your opinion about the effects on consumer attitudes and intentions of coca-colas proliferation of excerpt alternatives? Why do you think so?