Historical Museum Marketing Plan Assignment Example | Topics and Well Written Essays - 4000 words

Historical M officeum Marketing envision - Assignment ExampleThis jut includes the following sections Analysis, where both an claimation audit and trade audit inform the mission statement Planning, where the key issues and market position applicable to the company atomic number 18 compiled into a strategic development structure Implementation, where the aforementioned analysis is distilled into specific recommendations regarding product, placement, price, and promotion and Control, where specific systems for monitoring and evaluation are framed within the context of the relevant organizational implications in terms of budget, staffing, and organizational structure.Appropriate use of the recommendations included herein will position the management of LEHM to guide the marketing of the companys products and services so as to maximize in operation(p) revenue, profitability, and funding of future growth.To assist with analyzing the companys market potential, I will perform an inst ruction audit designed to determine what needed information is lacking. I will perform a marketing audit to determine how well any current marketing resources are being used and accordingly formulate a mission statement that management can use to help make employees coronation in the companys objectives undemanding.An information audit will provide me with the necessary parameters for developing the plan. Management has supplied me with extensive operational and historical info of good quality. There is sufficient information to understand the operations of the company, the environment in which it functions, and some of the organizational objectives it seeks to attain. Unfortunately, there is scant information in terms of marketing. The organization does not become a formal marketing strategy. Accordingly, the supplied information is helpful for general awareness but useless in terms of marketing. Complicating the process, the company does not have any procedures in place for co llecting information relational to its market. As set forth in the information plan below, management will need to strain on obtaining several key elements before a successful marketing plan can be put in place. Specifically, we need several sets of data Demographic, Competitive, Political, Economic, Socio-cultural, and Technological. This information will allow the formation of an utile plan.Management should attain the necessary information by accepting the following objectives and implementing the specific procedures recommended. The information plan is charted, rated, and explained belowInformation RequirementsInformation AvailabilityPredicted AccuracyTimeframe to CompleteMethodologyDemographicGood empiricImmediateCreate Data CardCompetitiveGoodHighImmediateOn-site trialCollect demographic data. As soon as practicable, management should utilize a simple data card to determine specific data on who is using the museum so that they can know their customers and mark any major m arket segments that could be targeted for marketing, i.e., their place in the market. This can be achieved by having visitors fill up out a registration form upon entry to the museum, and staff completing the same form for instruct